So...shortly after I wrote my post about the Ladurée/Aldi macaron throwdown, Aldi's advertising agency, McCann (they appear to have lost their Erickson since I last looked) contacted me to ask whether I was interested to try their new skincare duo, launched earlier this year: Lacura Expert Wrinkle Filling Day Cream and Regeneration Night Cream. So, given that my moisturising regime has got more intensive since I hit 50 I said: 'Yes please!' to that. Hmm, if only I could top up my pension as readily at this late stage, and in fairness it may be too late for the complexion (some readers may recall my 'closing the stable door after the collagen has bolted' quip in this context).
Soon I was in receipt of a shiny blue metallic Jiffy bag containing the twinset of moisturisers: the day cream had a red cap and a clear glass pot, while the night cream had a slightly darker scheme, namely a silver cap and red glass pot. To be perfectly symmetrical, the glass on the day cream should have been silver really, but that would have been a bit weird, as would a glass top on the night cream. However, the outer boxes do keep this contrasting silver/red theme going as you can see, while the jars themselves are as matching as they can be, and the overall look is still pretty classy for £3.99 a pop.
|Content-commensurate packaging - that's what we like to see|
Now if I was a proper beauty blogger I would regale you with a detailed breakdown of the creams' ingredients and all the science about their effects. But here at least is an extract from Aldi's website, giving the topline:
- SPF 15
- 5-star UVA rating and antioxidative protective complex protects the skin from ageing caused by the sun
- Pro-vitamin B5 for 24 hour moisture
- Abyssinian oil and shea butter improves suppleness
- Regenerative and wrinkle reducing
- Hyaluronic acid for intensive moisture
|Tamper-evident foil - no substrate spared|
|The (perversely) more luxuriant day cream is on the left|
Right, so the next thing to talk about is how I got on with the creams themselves, from an aesthetic / application point of view as well as in terms of their efficacy.
But first off, a word about the name, which makes me think of a slightly dated, top of the range saloon car - the Renault Lacura, say. Wow, I note that there is actually a luxury car brand called Acura! So there you go - all my associations are automotive and I can't see any obvious link with skincare.
I have to say that while the scent is less lemon Pledge-y than the previous skincare range called Siana, which came in a blue pot as I recall, after sustained sampling it is still a bit harsh to my nose. Not lemony per se, more like a poor man's version of Clarins Eau Ressourcante body butter, say, by which I mean that it aspires to be a spa or sauna kind of smell, but the attempt doesn't quite come off. I accept that there wouldn't have been a lot of money left for an expensive fragrance after shelling out on these whizzy active ingredients - you don't get many crocuses to the pound, based on the price of freesias in my local Tesco, say - but it does rather let the products down.
|Stark illustration of my relative product preference!|
The second thing to mention is that I have used each product at very differential rates - and that is an understatement. Basically, I am almost through the night cream after two and a half months or so, while the day cream is largely unused. I must have had about ten go's with it and on at least six of those the product got into my eyes and stung like crazy, even though I took care to avoid the eye area, and applied it in exactly the same parts of my face as the night cream. I would love to know if anyone out there has tried the day cream and had the same experience. I can't believe it is anything I am doing wrong, or I would have had the same issue with the many other brands of daytime moisturiser I have tried lately. Actually, I did have it with Boot's Sanctuary Illuminating Moisture cream, but that is the only other one that I can think of that migrated (most painfully) into my eyes.
The third thing to mention on the aesthetic / application front is that the day cream is much richer than the night cream, which might have had something to do with the getting into my eyes business, I don't know. You may or may not just be able to see the difference in the first photo showing the pots side by side, but trust me on this one. And intuitively it all seems wrong. By day I want something lighter that is going to sink in quickly and not look too greasy, go under foundation etc, whereas by night I can slather on any kind of thickness of cream and it doesn't matter as my eyes will be shut and I will hopefully be asleep. So I don't know how that came about.
|'Does my skin look smoother, firmer, tighter in this?'|
Finally, in terms of how I got on with the products, I can say that my skin feels hydrated all right, but then any moisturiser might have done that. I didn't take any before pics, though here is an 'after' one, in which I don't notice any difference in terms of my skin appearing 'smoother, firmer, tighter' or 'more young-looking', like the women in the trials reported in The Daily Mail, nor any obvious improvement to my wrinkles. But my skin is certainly in a holding pattern. So I think the product probably did as good a job as my usual brands of night cream - which range from the usual high street suspects of Nivea and Garnier to the cheap luxury brands you find in T K Maxx (notably Lange in my branch). I prefer the Aussie brand Dr Lewinn best of all the face creams I have tried, as it smells and feels very pampering. But again, I have no idea whether my wrinkles were improved by any of them.
My hunch is that it is the heavy duty anti-ageing products containing retinol that have had a really noticeable effect in the past on my forehead and lip to mouth lines - to wit Roc Retinol Correxion and Indeed Retinol Reface. But I haven't been using those in the period when I was trialling the Lacura creams. So I would say that the Lacura products would keep your hydration levels topped up at the very least, and save you a lot of money versus the dearer brands if hydration is your main goal.
Personally, I can't recommend the day cream because of its overly rich texture and the stinging business, but if you don't mind the harsh scent the night cream was a pretty good buy. Actually, I could always try using the day cream at night, as it may not migrate into my eyes so easily if they are shut. And there's SPF15 sun protection with that, in case it turns out one day that not only is there a risk of sunburn through cloud, but also darkness.
Ooh, but look - there is a new cream on the block - from rival chain Lidl: OSIRIS AVISE, which costs under a quid for a pot while stocks last. I may have to test that next - I mean how bad can it be for 99p?
Have you tried either of these Aldi creams? Or the Lidl one pictured - or any other bargain basement brands or non-brands for that matter?
If so, I would love to know how they worked out for you on the general moisturising and wrinkle filling fronts...