So I am just back from my whistlestop tour of the Mid-West, during which I managed to cram in eight meetings for work and seven for…er…leisure. Yes, between the before, the after and the weekend in the middle of my business trip, I contrived to meet Bloody Frida four times(!), ScentScelf twice and Beth of Perfumesmellinthings (which I have recently realised has only one “g”) once. Such a Grand Tour of Mid-West-based fumeheads deserves a post of its own, so I will confine myself to the travel aspects in this one. Well, I say “one” – my Californian trip in December spawned three separate travelogue-style posts, but we’ll see. A lot of things were familiar from last time – for though I flew with a different airline, the flight attendants were once again reassuringly middle-aged and their teeth disconcertingly white. They still ran out of chicken within a few rows, and took to calling the pasta dish all sorts of different names in a bid to sex it up: “cheesey pasta”, “tortellini with mushroom” and so on. I overheard one steward observing wearily: “They should know by now just to cater 99% chicken and 1% whatever else”.
While we are on the subject of announcements there is another type that amuses me, namely the admonitory sort, to which crew members have recourse when, in their eagerness to disembark, passengers start to get out of their seats before the seat belt sign has been turned off. Immediately this occurs, the captain’s voice comes through the PA system, ticking people off for not observing the seat belt sign for these few remaining moments of the journey. And that is the funny thing, because every time I have heard a captain intervene in this way, seconds after he has uttered his reprimand the seat belt sign clicks off anyway.
Hotels. Ah yes...so there was some crossover with the mid-range edge of town chains I frequented in California: the Comfort and Fairfield Inns, the Ramadas and Best Westerns, with their serried ranks of pillows and curtains billowing in the updraught of the air con. This time, however, thanks to a last minute deal on the Internet, I also experienced the extremes of four star luxury in a historic boutique hotel, as well as the more basic amenities of a one star motel with no reviews - a decision driven solely by the "luxury" of free on-site parking.
Then the next day I came back to the room to find a handwritten note from the maid on my pillow, introducing herself and saying that if I needed anything else I should not hesitate to contact her. She had added a smiley face at the bottom for good measure, and placed a tin of Altoids beside it. Altoids? Is that a hint? Not being a fan of extra strong mints, I thought to myself that if that is representative of the type of extra article the maid has stashed away in her housekeeping cupboard, I would rather pass, thanks!
So on balance, the one star motel with the free on-site parking I stayed in on my last night was probably more “me”. It was the sort of establishment where they take a photocopy of your driving licence the minute you arrive. The man behind me in the lobby as I was checking in turned out not to be a guest but a policeman. He reached past me and flashed a photo of a suspect at the receptionist, adding: “We think this is the sort of place he is likely to have stayed.” The clerk examined the photo with studious care and nodded gravely, before remarking: “Oh, and by the way, that female guest I called about – the one with the bad attitude who was causing all kinds of trouble? She just checked out, so I don’t need you to come get her.”There are a couple more things about hotels in general that struck me this time: firstly, there is the fact that you can check in at 6pm or 1am and the person on the front desk will invariably hand you your key card and say: “Have a great night!” Now they may in fact mean “Sleep well”, but I have always assumed that this is the US equivalent of the German greeting: “Have a pleasant remaining evening”, except that when you are turning up at 10 or 11pm or so, there simply isn’t that much of the evening left, and ideally you want to be sleeping during the night part that comes after the evening. So this has always puzzled me.
Then there is that strange phenomenon of the proliferating hotel pens - you know, those cheap white ones with the green or maroon tops, and the hotel name and a 1-800 number along the barrel, if barrel is not too grand a word for their slight tubular form. Every time I go on these trips, I happily minesweep the toiletries, yet I always say to myself that I will not take the pens. I don’t need them, I don’t even like them, and I already have pots overflowing with the darn things back home. Yet somehow I have managed to come back with about six of these standard issue white biros, several with their tops already missing. They are taking their tops off and breeding, is what it is.
On the food front this time, there were a couple of disappointments, not least the dearth of Denny’s in the state of Iowa. I saw one lone Denny’s sign at a truck stop near Davenport, but that was the only one in 350 miles of meticulous scanning of the horizon. The strangest dish I had was a barbecued turkey platter at a restaurant, which may or may not be a chain. For the sake of the Iowan dining public, I am rather hoping not. I have decided that the word “platter” is not usually a good omen. It is a close cousin of the “school dinner”, and on more than nodding terms with the base ingredients of an in-flight meal.
My other two gripes on this trip on the food front were the so-called fruit salads at the breakfast buffet composed 80% of melon (two-tone melon if you were lucky, but still melon), and the gelatinous gloop that passes for regular fruit yoghurts. American yoghurt (and I tried Yoplait, which is a premium brand back home) resembles a dessert I recall from the 70s that went head to head with Bird’s Angel Delight, namely Instant Whip. Sheeny-slimy and without a single drooplet* of fruit. (*a technical term for "bits" in yogurt I remember from marketing days at St Ivel!)A quick word on the roads this time round: there was the usual slalom of HGV tyre shreddings, a fair few potholes and some tar snakes. A particular bugbear of mine on US roads is the SUV with tinted windows – high on the ground and completely obliterating your view and awareness of the road ahead. Also on this trip I was held up a lot by slow trucks taking forever to overtake even slower trucks on some of Iowa’s many hilly gradients. I guess I should be grateful that certain classes of vehicle were not compounding the problem – at the border with Illinois I spotted the sign: “Semis are not permitted in the state.” This may explain why there is a chain of gas stations in Iowa called Kum & Go.
But seriously, I had a great time, if not a great night, quite apart from my meetings with perfumistas - of which more anon. I thoroughly enjoyed the Starbuck’s artisan sandwiches and pumpkin bread, and never tired of the thunderous sound of Chicago’s monorail or the seagulls in Cleveland. In Des Moines I interviewed a man who had gone to school with Bill Bryson, while another respondent invited me to stay with him next time I am in town: “Now the kids are gone there’s only me and the wife and our chihuahua.” After the suffocating service of the boutique hotel at one extreme and the dodgy denizens of the one star motel at the other, the offer of hospitality from an older couple with a tiny dog sounds strangely appealing... 
Photo of inflight meal from jaunted.com, photo of CTA train from everyoneknowsbest.wordpress.com, photo of hotel room from designrangers.com, photo of hotel pen from nobodybuy.com, photo of Denny's sign from wikipedia, photo of sauces from imonlyhereforthefood.com, photo of yogurt from foodmall.org, photo of gas station from winceworld.com, photo of dog from livefortheoutdoors.com, other photos my own.